Sunday, 20 December 2009

Rage Against The Machine and how Facebook saved Christmas

So Rage actually did it. Well, Rage didn't, we did. Killing the name sold 50,000 more copies than the Climb - the competition wasn't even close.

The reality is sinking in. Not only did hundreds of thousands of people rebel against mass markets, advertising, reality TV and rich corporations but they gave themselves a voice. Most of the buyers have probably never had much of a say in who rules the charts, but they have one now and the effects will go down in history as shitty teenage music channels are forced to play the black sheep of christmas singles - 2009.

Will we be shopping for our Turkeys in M&S to the tune of Killing in the Name next Christmas? I sincerely hope so.

A fitting end to a decade governed by the public's lack of imagination and action, this is genuinely a victory. It shows the power of crowd consciousness and emotion, the relevence of online media, music's ability to unite and empower and the fact that underneath a very consumerist layer lie people that are genuinely individual.

A sentence I never thought I'd say: Facebook just saved Christmas.

No comments:

Post a Comment